Gene`s BMX News

[PRWEB]

*** BonspeedMedia Creates Campaign For ABA BMX ***

Anaheim, Calif. (PRWEB) -- 10/13/2006
bonspeedMedia created and launched a national print
advertising campaign for the ABA (American Bicycle
Association) of Chandler, Arizona. The new campaign
will be placed nationally in youth and BMX enthusiast
publications. The campaign is targeted directly at attracting
more participation in the sport of BMX (Bicycle Motocross).

Contemporary graphics and headlines that speak to a
rebellious youth spirit are the center of the campaign.

With headlines that include; “Parental Advisory”,
“Vicious Cycle”, “Youth Revolution” and “Where
the Kids Are!”, it is a progressive new direction for
the ABA. “In 2008, BMX will be the newest Olympic
action sport introduced to the world. ABA is taking a
bold and forward-thinking move by proactively promoting
the sport today.”, said Brad Fanshaw, bonspeedMedia’s
President.

ABA, founded in 1977 is approaching thirty-years of
organizing BMX (Bicycle Motocross) racing on local,
regional and national levels. As youth sports have grown,
the ABA has become the largest promoter of action sports
in the world.

The ABA has retained bonspeedMedia not to just design
this single campaign but to create brand awareness for itself
and the sport of BMX. “With the marketing assistance that
bonspeedMedia is providing our company, as well as the new
business development, we feel it is realistic that we can triple
our membership in the next year. That will be a huge boost to
the sport of BMX!”, stated Clayton John, President of the ABA.

ABA is headquartered in Gilbert, Arizona, and is
“The Sanctioning Body of BMX”©. The ABA organizes
BMX racing for boys, girls and adults, nationwide and Canada.

With 60,000 active members, 274 racing facilities and a 27
event-national race schedule. A professional level of racing is
also sanctioned by the ABA. bonspeedMedia is currently
structuring and packaging a televised Pro Race Series that
includes many lifestyle activities and will be nationally televised.

bonspeedMedia is primarily known for its specialized branding,
event and product marketing in the automotive, luxury and motor
sport markets. bonspeedMedia clients have included Ford, Jaguar,
Saleen, BMW, Barrett-Jackson, Bombardier Aircraft, Michelin
and many others. It is bonspeed’s President, Brad Fanshaw who
brings a vast knowledge base to the ABA, Fanshaw was a former
Vice President of the ABA in the early 1980’s, when he retired as
an active racer. After ABA, Fanshaw became Director of World
Wide Marketing for Vision Sports an early action sport industry leader.

Vision was a company he assisted in growing from $10 million
to $120 million in just five years and is heralded as the one of
the founders of X-Sports!

bonspeedMedia is a division of Bonneville Worldwide, Inc.,
the umbrella for a group of diverse companies. Bonneville
Worldwide, Inc. designs, manufactures, distributes and licenses
products including; Bonneville Swiss Watches, bonspeed Sport
Watches, bonspeed Apparel, bonspeed Forged Alloy Wheels
and maintains two service entities, a direct mail division and
bonspeedMedia.

For additional press information about bonspeedMedia,
other divisions or clients, call (714) 666-1999, or visit
http://www.bonspeedmedia.com

Photo -
Four of the new print advertisements created by bonspeedMedia for ABA.