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E-mail Senders Can Pay To Bypass Filters

 
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PostPosted: Wed Jun 06, 2007 6:40 pm    Post subject: E-mail Senders Can Pay To Bypass Filters Reply with quote

*** E-mail Senders Can Pay To Bypass Filters ***

New York, NY -- 06/06/2007
Four more Internet service providers will start charging
banks, e-commerce sites and other large e-mail senders
for guaranteed delivery.

In deals expected to be announced Thursday, Goodmail Systems
Inc. is expanding its CertifiedEmail program to Comcast Corp.,
Cox Communications Inc., Time Warner Cable Inc.'s Road Runner
and Verizon Communications Inc. Yahoo Inc. (Nasdaq:YHOO - news)
and Time Warner Inc.'s AOL became inaugural participants last year.

Individuals, businesses and organizations will be able to continue
sending messages for free, but they risk finding those missives
caught in increasingly aggressive spam filters.

With Goodmail, a company can pay a quarter of a penny per message to
bypass those filters and reach inboxes directly. Recipients see a blue seal
verifying that the message is legitimate; senders get confirmations and
can resend messages lost in transit.

Non-profit groups can participate, too,
at about a tenth of the commercial rates.

At least half of the fees go to the service provider,
Goodmail Chief Executive Richard Gingras said.

For now, Goodmail will approve only companies and organizations in
existence for at least a year, to thwart fly-by-night operations. Those
that have prompted too many spam complaints will be disqualified.

The service is designed to certify credit card statements, e-commerce
receipts and other communications with existing customers. It does
potentially give a boost to larger corporations and groups that can
afford the charge, but Gingras says their messages are the ones
most likely to be mischaracterized as junk.

Peter Castleton, Verizon's director of consumer broadband services,
said his company would still let senders apply for "whitelisting" — and
thus bypass filters as well — without charge. Goodmail's service, he said,
is for those that want approval at multiple ISPs at once.
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