Gene`s BMX News

[BMX-News]

*** Dynacraft Announces Partnership With Tony Hawk ***

AMERICAN CANYON, Calif., /PRNewswire/ -- 06/12/2007
Dynacraft BSC, Inc., a leading U.S. bicycle distributor,
announced today that it entered into an exclusive licensing
partnership with skateboarding legend and action sports pioneer,
Tony Hawk. Under terms of this agreement, which was brokered
by IP Chemistry, a division of the Dimensional Branding Group,

Dynacraft will develop several new lines of bicycles under the
"Tony Hawk" brand. The line will debut at this year's Interbike
show in Las Vegas at the end of September. "Tony Hawk" bikes
will be available in retail stores beginning Spring 2008.

In announcing the agreement with Tony Hawk, Inc., Dynacraft
Managing Director John Bisges said "We are delighted to partner
with Tony, his team, and his brand for this new initiative. Tony and
Dynacraft share many similar characteristics and values.

Tony's adventurous spirit, his broad appeal to teens and young
children, and dedication to action sports are what makes this
relationship so attractive to us".

Mr. Hawk added: "I'm looking forward to a long and successful
partnership with Dynacraft. Their expertise in bike design and
technology has made them a leader in their industry. Together,
we'll develop unique lines of "Tony Hawk HuckJam" bikes that
will excite the most discerning consumers."

Dynacraft is planning two different series of "Tony Hawk"
products designed for its many clients. "The Tony Hawk
HuckJam Series" will be created for Dynacraft's mass
merchandise customers. "The Tony Hawk Signature Series",
being developed by Dynacraft's recently launched Specialty
Retail Group, is for sporting goods chains and other specialty
retail customers.

This series will include a super premium line of carbon fiber
bikes and highest end 20" rotor bikes to be distributed online
and through several select customers.

All "Tony Hawk" branded bikes will be distinguished through
innovative paint finishes, new custom components, new types
of frames, and new benchmarks for decal/graphics packages
and applications. Mr. Bisges adds "Tony Hawk" bikes will be
completely different than anything Dynacraft has distributed in
the past. They will have higher end components, updated frames,
and the most cutting edge graphics ever.

We are all extremely excited about this new bike line, and are
certain it will be a big hit when we showcase it to customers at
this year's Interbike show".

About Dynacraft BSC, Inc.

Dynacraft BSC, Inc. is a leading U.S. bicycle distributor.
With eleven different brands and over 150 models, the
company distributes bikes each year to customers that include
Academy Sports, Amazon.com, Costco.com, KB Toys, Target,
Toys R Us and Wal-Mart, to name a few.

Through its newly launched Specialty Retail Group, Dynacraft also
provides specialty and sporting retailers, as well as consumers, with
technologically advanced product lines that deliver superior value
versus competition.

Dynacraft employs a vertically integrated business approach
designed to ensure quality control at every step of the process.

The company maintains corporate headquarters and warehouse
operations in American Canyon, California.

For additional information,
please go to http://www.dynacraftbike.com

About Tony Hawk Inc.

Tony Hawk Inc. is a world leader in its field with the unprecedented
ability to bring alternative sports and their unique lifestyle to the masses
while maintaining an indispensable edge of authenticity with the market's
hard-core, trendsetting audience.

Founded by Tony Hawk in 1998 and based in Vista, CA, the
company is organized into five segments: Merchandising, Events,
Endorsements, Film and Digital Media. These lifestyle sports include
skateboarding, BMX, Motocross, surfing and snowboarding.

Consumer goods bearing the Tony Hawk brand have dominated
several markets, including interactive games, skateboards and
sporting goods, lifestyle apparel, toys, interactive content, food,
publications and more.

About Dimensional Branding Group

Based in the San Francisco Bay Area, Dimensional Branding
Group (DBG) focuses on brand licensing with a unique emphasis
on strategic marketing and consumer research. DBG specializes
in developing evergreen toys, children and iconic brand trademarks
into entertainment placement and new extension markets.

For more information, visit http://www.dimensionalbranding.com