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*** Dorel Names - Cossette Agency ***

Bethel, Conn.-- 06/03/2009
Dorel Recreational/Leisure Segment Names
Cossette New York as its Agency of Record.



The Recreational/Leisure segment of Dorel Industries, Inc.
(TSX: DII.B, DII.A), manufacturers and marketers of the
Cannondale, Schwinn, GT and Mongoose cycling brands, and
SUGOI Apparel, has named Cossette New York as its agency
of record.

The move consolidates all agency activities under one umbrella
to better complement its international scale and support a global
strategy to dramatically grow the business.

“Given our growth ambitions, and increasing scale, we continue
to seek fewer, bigger, better partners. Consolidating our agencies
was another key step to simplify and improve.

Cossette blew us away with their strategic thinking around our
business challenges and opportunities, their break through creative
abilities marshaled by Bill Oberlander, and their strong track record
of delivering Big Ideas across multiple categories,” said Robert Baird,
President of Dorel’s Recreational/Leisure segment.

“Cossette will be a great strategic partner as we strive to deliver
our multi-brand portfolio across a range of channels and countries.
This decision will also maximize each marketing dollar across the globe.”

First order of business for Cossette will be to create new campaigns
for each of the cycling and apparel brands, which will break in late
2009, early 2010. Campaigns will span broadcast, print, online and
other channels. Cossette will also be responsible for overall branding
campaigns.

“We are honored to be selected by Dorel as their strategic and
creative partner and are eager to get started,” said Sally Kennedy,
President for Cossette New York. “Cannondale, Schwinn, GT,
Mongoose and SUGOI already possess strong brand values and
are category leaders. It will be our challenge to continue to build
these brands with groundbreaking advertising that will support
Dorel’s significant business objectives.”

Dorel conducted an agency review in February 2009, inviting a select
group of agencies, including BBH, DDB, Vitro Robertson, Mono and
Colle+McVoy, as well as incumbent Goodness Mfg, to submit RFPs.

Cossette bested Colle+McVoy in a very closely contested final
round. “This was an extremely difficult and close call,” noted Baird.
“I wish we could have hired both agencies.”

About Dorel

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates
style and excitement in equal measure to safety, quality and value.

The Company’s lifestyle leadership position is pronounced in both
its Juvenile and Bicycle categories with an array of trend-setting
products.

Dorel’s powerfully branded products include Safety 1st, Quinny,
Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/
Leisure.

Dorel’s Home Furnishings segment markets a wide assortment of
furniture products, both domestically produced and imported. Dorel
is a US$2.2 billion company with 4700 employees, facilities in eighteen
countries, and sales worldwide.
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