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Dorel Buys Australian Bicycle Co

 
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PostPosted: Tue Aug 04, 2009 7:25 am    Post subject: Dorel Buys Australian Bicycle Co Reply with quote

*** Dorel Buys Australian Bicycle Co ***

Montreal, Canada -- 08/04/2009



Dorel Industries Inc. (TSX: DII.B, DII.A), today announced
it has acquired the assets of Sydney, Australia-based Gemini
Bicycles for US$2.2 million and is creating a new subsidiary
to be known as Cycling Sports Group (CSG) Australia.

The new division will unite Dorel's key Recreational/Leisure brands;
Schwinn, Mongoose, Cannondale, GT and SUGOI under one roof
and will be dedicated to the Independent Bike Dealer (IBD) channel.

CSG Australia, located in Sydney, will coordinate all sales,
marketing, distribution and customer service to better support
its growing network of dealers in Australia. CSG Australia will
evolve in phases; beginning immediately, the new company
will distribute Schwinn and Mongoose, followed by Cannondale
on January 1, 2010 and GT on August 1, 2010.

"The creation of CSG Australia is in line with our strategy
to accelerate our growth agenda globally and to make our
operations there more efficient.

This new organization will be charged with driving growth within
our critical IBD channel by leveraging our excellent portfolio of
recognized brands with leading consumer innovations," stated
Robert Baird, president of Dorel's Recreational/Leisure segment.

Noel McFarlane, former owner of Gemini has been named
Managing Director of CSG Australia. McFarlane has owned
and operated Gemini Bicycles, the distributor of Mongoose
in Australia, for the past 16 years and brings his extreme
passion and experience to Dorel.


File Photo - Dorel Industries CEO and President Martin Schwartz.

Profile

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates
style and excitement in equal measure to safety, quality and value.

The Company's lifestyle leadership position is pronounced in
both its Juvenile and Bicycle categories with an array of trend
-setting products.

Dorel's powerfully branded products include Safety 1st,
Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile,
as well as Cannondale, Schwinn, GT, Mongoose and SUGOI
in Recreational/Leisure.

Dorel's Home Furnishings segment markets a wide assortment
of furniture products, both domestically produced and imported.

Dorel is a US$2.2 billion company with 4700 employees,
facilities in eighteen countries, and sales worldwide.
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