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*** Dorel Juvenile Plans A Seat ***

Montreal, Canada -- 01/20/2010
Dorel Juvenile Group Plans New State-of-the-Art Car Seat Design
and Development Competency Center in Columbus, Indiana.

New US$21 million investment will further
Dorel's global car seat leadership position.



Dorel Industries (TSX: DII.B, DII.A) today announced plans to build
a Design and Development Competency Center at its Dorel Juvenile
Group (DJG) USA car seat manufacturing facility in Columbus, Indiana.

The project is the first major milestone in Dorel's car seat product
capital investment program and involves a total investment of US
$20.8 million through 2013. DJG will immediately spend US$3.6
million and will add 39 jobs at its Columbus facility with a total of
98 jobs being created over the next four years.

"The development of this world class technology center with
specialized research and design facilities will further Dorel's leadership
position as the largest manufacturer of car seats globally and will drive
ongoing technical advancements and innovations for child passenger
safety," stated Dorel President and CEO, Martin Schwartz.

This past year, Dorel's team of car seat engineers launched Air
Protect™ Side Impact Technology, the most innovative and ground
-breaking safety feature ever offered in a car seat.

The Design and Development Competency Center will be
located adjacent to Dorel's current one million square foot
car seat manufacturing facility.

The expansion project will renovate 40,000 square feet of office
and warehouse space, doubling the space dedicated to child restraint
systems design and development.

The new center will house cutting-edge resources to aid in the
development of future car seat technological breakthroughs.

A revolutionary new crash test sled, dedicated computational
engineering resources, and advanced side impact testing
capabilities are just some of the dynamic assets to be included.

"We take great pride in the continued innovation and advancements
our team has made in the car seat industry, most recently with the
launch of the ground-breaking Air Protect Side Impact Technology,"
said Dave Taylor, President of Dorel Juvenile Group US. "The new
Design and Development Competency Center will enable us to bring
additional leading car seat technologies to more families on the road
today."

"Dorel's decision to expand its development and testing operations
here is an incredible vote of confidence in the Indiana economy and
the work force of Columbus," said Governor Mitch Daniels.

"We appreciate their continued investment in this region and look
forward to the new opportunities they will bring Indiana workers."

Ninety percent of Dorel car seats and 50 percent of the DJG USA's
total business are currently produced and distributed from the Columbus,
Indiana facility.

In addition, expansion with Dorel's new Competency Center will
improve the community's economic development through the
addition of new jobs and will highlight the area as a center for
child passenger safety innovation.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates
style and excitement in equal measure to safety, quality and value.

The Company's lifestyle leadership position is pronounced in both its
Juvenile and Bicycle categories with an array of trend-setting products.

Dorel's powerfully branded products include Safety 1st, Quinny, Cosco,
Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn,
GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure.

Dorel's Home Furnishings segment markets a wide assortment
of furniture products, both domestically produced and imported.

Dorel is a US$2.2 billion company with 4700 employees,
facilities in eighteen countries, and sales worldwide.
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