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*** Dorel Apparel Footwear Group ***

Burnaby, B.C. Canada -- 05/13/2010
Dorel Industries Unveils New Apparel Footwear Group Facility
in Metro-Vancouver. Makes $3 million investment to build on
twenty-year history with SUGOI to create world-class capabilities



Dorel Industries Inc. (TSX: DII.B, DII.A) today officially unveiled
a new facility in the Metro-Vancouver area for their Apparel Footwear
Group Division (AFG) within the Company's Recreational/Leisure segment.

The newly renovated 70,000-square-foot complex includes the full
spectrum of business from manufacturing to distribution along with
the Global Headquarters for design and marketing. The new Burnaby
location employs more than 225 people.

Joining other company executives, employees and civic officials,
Dorel President and CEO, Martin Schwartz, said an important
focus of AFG will be to build the custom apparel business,
developing cycling and running gear for teams and clubs.

"This facility will allow AFG to increase its custom apparel capacity
and offer highly competitive lead times. We've barely scratched the
surface in this expanding market and we expect AFG to triple its
custom apparel business within five years,

"Dorel commits to businesses for the long term. Over the past couple
of years, we have made several investments as part of our plan to
build our bicycle and apparel divisions into a global force."

Dorel has made a $3 million investment to upgrade the AFG facility.
The portfolio of brands that make up the division include SUGOI,
Cannondale, GT, Schwinn, Iron Horse and Mongoose.

"The opportunity to significantly upgrade our AFG operations with
a new and improved facility is positioning the entire division for
global growth," says Chris Fuentes, President, AFG.

"By investing in state-of-the-art technology such as digital printing
and high speed precision sublimation, we expect to create an
important speed to market advantage."

About Dorel Industries:

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates
style and excitement in equal measure to safety, quality and value.

The Company's lifestyle leadership position is pronounced in both its
Juvenile and Bicycle categories with an array of trend-setting products.

Dorel's powerfully branded products include Safety 1st, Quinny,
Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale,
Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure.

Dorel's Home Furnishings segment markets a wide assortment of
furniture products, both domestically produced and imported. Dorel
is a US$2 billion company with 4,500 employees, facilities in
nineteen countries, and sales worldwide.

SUGOI:

SUGOI has, for over 20 years, made incredible apparel for endurance
athletes. In fact, the Japanese word SUGOI means "incredible" -- and
our passion for developing these products stems from our own athletic
experiences. Using the finest materials available, our vision is to inspire
confidence through incredible athletic products. Our products span a wide
range of activities from cycling to running to triathlons. In every garment,
we apply a native-grown Canadian textile expertise to carry you to your
athletic best.
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